Study: Patients think more highly of docs who dress up

It may seem superficial, but physicians’ attire has a measurable effect on patient perception of their knowledge, caring, professionalism and trustworthiness, according to a study published in BMJ Open. For the study, researchers at the University of Michigan Health System conducted a comprehensive international review of 30 studies on the topic of physician dress involving 11,533 adult patients in 14 countries. Out of the 30 studies reviewed, 21 found that patients held clear preferences about what their doctors should wear–18 of which indicated that physicians should err on the side of formality to impress patients.

It may seem superficial, but physicians’ attire has a measurable effect on patient perception of their knowledge, caring, professionalism and trustworthiness, according to a study published in BMJ Open. For the study, researchers at the University of Michigan Health System conducted a comprehensive international review of 30 studies on the topic of physician dress involving 11,533 adult patients in 14 countries. Out of the 30 studies reviewed, 21 found that patients held clear preferences about what their doctors should wear–18 of which indicated that physicians should err on the side of formality to impress patients.

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Study: Patients think more highly of docs who dress up