Skechers settles for $50 million but stands by advertising claims

This Skechers ad features one of the product claims called into question by the FTC. Manhattan Beach, CA-based Skechers USA will pay $50 million to settle deceptive advertising complaints made by the Federal Trade Commission (FTC), 44 states, and the District of Colombia. Skechers settled the complaints on May 16 but continues to defend its claims about the health benefits of its rocker-bottom toning shoes, reporting it agreed to the pay out only to avoid the expense and distractions of protracted litigation

This Skechers ad features one of the product claims called into question by the FTC. Manhattan Beach, CA-based Skechers USA will pay $50 million to settle deceptive advertising complaints made by the Federal Trade Commission (FTC), 44 states, and the District of Colombia. Skechers settled the complaints on May 16 but continues to defend its claims about the health benefits of its rocker-bottom toning shoes, reporting it agreed to the pay out only to avoid the expense and distractions of protracted litigation

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Skechers settles for $50 million but stands by advertising claims