Apex paces other companies with innovative footwear offerings that are both functional and—finally!—stylish

By Suzanne Wright Jason Kraus, president and chief operating officer of Apex Foot Health Industries, doesn’t mince words when describing the aesthetics of therapeutic footwear. “They have looked stodgy and clunky…” he paused, then added, “We have to create universally attractive shoes that people want to wear.” Apex aims to be not just the performance leader, but also the style leader in the category. To that end, the 70-year old brand that OHI acquired in 2015 has been experiencing a considerable makeover.

By Suzanne Wright Jason Kraus, president and chief operating officer of Apex Foot Health Industries, doesn’t mince words when describing the aesthetics of therapeutic footwear. “They have looked stodgy and clunky…” he paused, then added, “We have to create universally attractive shoes that people want to wear.” Apex aims to be not just the performance leader, but also the style leader in the category. To that end, the 70-year old brand that OHI acquired in 2015 has been experiencing a considerable makeover.

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Apex paces other companies with innovative footwear offerings that are both functional and—finally!—stylish