Adidas making shoes for different countries

They discovered that runners in New York need shoes with more cushioning in their middle or forefoot where they tend to hit in their stride. Runners in London needed shoes that were reflective, easily visible, and not all white. Now, Adidas is launching a new sneaker called the AM4LDN—”Adidas made for London”— on Oct.

They discovered that runners in New York need shoes with more cushioning in their middle or forefoot where they tend to hit in their stride. Runners in London needed shoes that were reflective, easily visible, and not all white. Now, Adidas is launching a new sneaker called the AM4LDN—”Adidas made for London”— on Oct.

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Adidas making shoes for different countries