Mangy Mutt or Furry Friend? Anthropomorphism Promotes Animal Welfare

Publication year: 2012 Source: Journal of Experimental Social Psychology, Available online 21 February 2012 Max E. Butterfield, Sarah E. Hill, Charles G. Lord Recent research has demonstrated that people have an affinity for non-human entities that appear to have human qualities. The current studies build on this research, examining whether anthropomorphism can be used to promote animal welfare. In Study 1 (n = 42), participants read scenarios about dogs and reported more willingness to help the ones described with anthropomorphic language relative to those described with non-anthropomorphic language

Publication year: 2012 Source: Journal of Experimental Social Psychology, Available online 21 February 2012 Max E. Butterfield, Sarah E. Hill, Charles G. Lord Recent research has demonstrated that people have an affinity for non-human entities that appear to have human qualities. The current studies build on this research, examining whether anthropomorphism can be used to promote animal welfare. In Study 1 (n = 42), participants read scenarios about dogs and reported more willingness to help the ones described with anthropomorphic language relative to those described with non-anthropomorphic language

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Mangy Mutt or Furry Friend? Anthropomorphism Promotes Animal Welfare