Implant sales rise in developing markets

While the hip and knee reconstruction market struggles to generate significant growth in Europe and the US, the implants are increasingly being commoditized in countries with developing economies such as Brazil, India, and China, and driving their respective markets at a rapid pace, according to an August 25 report from London, UK-based research and consulting firm GlobalData. The company’s report states the booming populations of Brazil, India, and China have a growing middle class that can afford a new quality of healthcare, and they are also gaining access to increased reimbursement. As more training sessions take place in countries like China, where surgeons tend to devote more time to training compared with the US, there is promise for greater future adoption of techniques and products, said Linda Tian, MSc, GlobalData’s managing analyst covering medical devices.

While the hip and knee reconstruction market struggles to generate significant growth in Europe and the US, the implants are increasingly being commoditized in countries with developing economies such as Brazil, India, and China, and driving their respective markets at a rapid pace, according to an August 25 report from London, UK-based research and consulting firm GlobalData. The company’s report states the booming populations of Brazil, India, and China have a growing middle class that can afford a new quality of healthcare, and they are also gaining access to increased reimbursement. As more training sessions take place in countries like China, where surgeons tend to devote more time to training compared with the US, there is promise for greater future adoption of techniques and products, said Linda Tian, MSc, GlobalData’s managing analyst covering medical devices.

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Implant sales rise in developing markets